{"id":356,"date":"2015-10-05T17:08:45","date_gmt":"2015-10-05T17:08:45","guid":{"rendered":"http:\/\/www.devinet.es\/blog\/?p=356"},"modified":"2015-10-05T17:08:45","modified_gmt":"2015-10-05T17:08:45","slug":"como-promocionar-tu-app-en-las-stores-parte-1","status":"publish","type":"post","link":"https:\/\/www.devinet.es\/blog\/como-promocionar-tu-app-en-las-stores-parte-1\/","title":{"rendered":"\u00bfC\u00f3mo promocionar tu App en las Stores? &#8211; Parte 1"},"content":{"rendered":"<p>Cada d\u00eda miles de nuevas aplicaciones son publicadas en las Stores, por lo que para conseguir que tu App tenga una buena visibilidad es necesario promocionarla adecuadamente y as\u00ed\u00a0poder incrementar el n\u00famero de descargas. Hay que tener en cuenta la importancia de esta fase\u00a0ya que una\u00a0aplicaci\u00f3n mediocre bien promocionada puede obtener muchas m\u00e1s descargas que una aplicaci\u00f3n brillante mal promocionada.<\/p>\n<p>Por ello, desde Devinet, os vamos a dar algunos consejos para promocionar las Apps y que \u00e9stas consigan m\u00e1s visibilidad:<\/p>\n<ul>\n<li>\u00a0<strong>Logo:\u00a0<\/strong>Ser\u00e1 lo primero que vea el usuario juntamente con el nombre de la App, debe ser atractivo y llamar la atenci\u00f3n, transmitiendo el estilo \u00a0y el prop\u00f3sito de la App. Si conseguimos interesar al usuario \u00e9ste pasar\u00e1 a ver las capturas de pantalla y la descripci\u00f3n.<\/li>\n<li><strong>Nombre:<\/strong>\u00a0Debe ser \u00fanico, f\u00e1cil de recordar y que su significado se asocie con la aplicaci\u00f3n, tambi\u00e9n es recomendable que no exceda los 12 caracteres y tener cuidado con las marcas ya registradas.<\/li>\n<li><strong>Descripci\u00f3n, capturas de pantalla y v\u00eddeo promocional<\/strong>: La descripci\u00f3n debe ser detallada, sencilla y comprensible exponiendo las ventajas que ofrece la aplicaci\u00f3n e invitar a la acci\u00f3n al usuario para que la descargue, las capturas de pantalla deben ser atractivas, informativas y generar curiosidad y por \u00faltimo resulta muy llamativo la incorporaci\u00f3n de un video d\u00f3nde se pueda ver el flujo de navegaci\u00f3n de la App.<\/li>\n<li><strong>Posicionamiento ASO (App Store Optimization): <\/strong>Este punto es muy importante para que los usuarios puedan encontrar f\u00e1cilmente la aplicaci\u00f3n en el buscador. Para ello debemos prestar especial atenci\u00f3n en rellenar correctamente las Keywords (palabras clave) antes de subir la App a la Store. Para ello \u00a0hay que tener en cuenta varios aspectos, como por ejemplo que si usamos comas no hace falta que pongamos espacios entre las palabras puesto que la coma ya act\u00faa como separaci\u00f3n y as\u00ed tendremos m\u00e1s caracteres disponibles, tambi\u00e9n se recomienda no utilizar art\u00edculos ni preposiciones (a,la,el,de,y..) puesto que el buscador las ignora, no utilizar nombres para los d\u00edgitos, no repetir palabras clave, utilizar palabras clave cortas para poder obtener m\u00e1s combinaciones de frases clave, no incluir el nombre de la App, de la categor\u00eda o del desarrollador ya que \u00e9stos ya son palabras clave de por s\u00ed y evidentemente utilizar todas las Keywords que nos permita la plataforma.<\/li>\n<li><strong>Elige la categor\u00eda adecuada:\u00a0<\/strong>Hay que estimar el n\u00famero de descargas necesarias para posicionar en cada categor\u00eda y analizar a los competidores, cuanto m\u00e1s competida\u00a0es una categor\u00eda m\u00e1s descargas ser\u00e1n necesarias para posicionar y sobretodo que el contenido de la App se adecue por relevancia a la categor\u00eda seleccionada.<\/li>\n<li><strong>Landing Page:\u00a0<\/strong>Dise\u00f1a una Landing page atractiva para promocionar la App, que muestre la descripci\u00f3n de la aplicaci\u00f3n y un v\u00eddeo promocional de la misma. Tambi\u00e9n es importante llamar a la acci\u00f3n e insertar los enlaces de descarga a las Stores.<\/li>\n<li><strong>Las primeras horas son cruciales:<\/strong>\u00a0Pide a todos tus amigos y conocidos que se descarguen y valoren la App justo cuando salga, conseguir muchas descargas en la salida te permitir\u00e1 subir r\u00e1pidamente en el Ranking.<\/li>\n<\/ul>\n<p>Como veis \u00a0hay mucha competencia y para conseguir descargas es imprescindible que los usuarios encuentren vuestra\u00a0aplicaci\u00f3n,\u00a0en el siguiente Post os seguiremos dando consejos para incrementar la visibilidad \u00a0y as\u00ed conseguir m\u00e1s descargas \ud83d\ude42<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.devinet.es\/blog\/wp-content\/uploads\/2015\/10\/app-store-optimization-ASO.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-364\" src=\"https:\/\/i0.wp.com\/www.devinet.es\/blog\/wp-content\/uploads\/2015\/10\/app-store-optimization-ASO.jpg?resize=539%2C329\" alt=\"app-store-optimization-ASO\" width=\"539\" height=\"329\" srcset=\"https:\/\/i0.wp.com\/www.devinet.es\/blog\/wp-content\/uploads\/2015\/10\/app-store-optimization-ASO.jpg?w=539&amp;ssl=1 539w, https:\/\/i0.wp.com\/www.devinet.es\/blog\/wp-content\/uploads\/2015\/10\/app-store-optimization-ASO.jpg?resize=300%2C183&amp;ssl=1 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda miles de nuevas aplicaciones son publicadas en las Stores, por lo que para conseguir que tu App tenga una buena visibilidad es necesario promocionarla adecuadamente y as\u00ed\u00a0poder incrementar el n\u00famero de descargas. Hay que tener en cuenta la importancia de esta fase\u00a0ya que una\u00a0aplicaci\u00f3n mediocre bien promocionada puede obtener muchas m\u00e1s descargas que&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,7],"tags":[22,48,50,12,46,49,54,51,55,11,56,37,52,33,57,58,53],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-app","category-devinet","tag-android","tag-aplicaciones","tag-app-store-optimization","tag-apple","tag-apps","tag-aso","tag-descargas","tag-google-play","tag-incrementar","tag-ios","tag-landing-page","tag-marketing","tag-promotion","tag-publicidad","tag-ranking","tag-store","tag-visibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo promocionar tu App en las Stores? - Parte 1 - El blog de Devinet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.devinet.es\/blog\/como-promocionar-tu-app-en-las-stores-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo promocionar tu App en las Stores? - Parte 1 - El blog de Devinet\" \/>\n<meta property=\"og:description\" content=\"Cada d\u00eda miles de nuevas aplicaciones son publicadas en las Stores, por lo que para conseguir que tu App tenga una buena visibilidad es necesario promocionarla adecuadamente y as\u00ed\u00a0poder incrementar el n\u00famero de descargas. Hay que tener en cuenta la importancia de esta fase\u00a0ya que una\u00a0aplicaci\u00f3n mediocre bien promocionada puede obtener muchas m\u00e1s descargas que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.devinet.es\/blog\/como-promocionar-tu-app-en-las-stores-parte-1\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Devinet\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T17:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.devinet.es\/blog\/wp-content\/uploads\/2015\/10\/app-store-optimization-ASO.jpg\" \/>\n<meta name=\"author\" content=\"Cristina Rodr\u00edguez Amor\u00f3s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Rodr\u00edguez Amor\u00f3s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.devinet.es\\\/blog\\\/como-promocionar-tu-app-en-las-stores-parte-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.devinet.es\\\/blog\\\/como-promocionar-tu-app-en-las-stores-parte-1\\\/\"},\"author\":{\"name\":\"Cristina Rodr\u00edguez Amor\u00f3s\",\"@id\":\"https:\\\/\\\/www.devinet.es\\\/blog\\\/#\\\/schema\\\/person\\\/15a8d214ed8b9ac9ce9c985e03a92ca1\"},\"headline\":\"\u00bfC\u00f3mo promocionar tu App en las Stores? 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Esperamos que os sean de utilidad :) Contacta con Bloggers\/Vloggers influyentes:\u00a0Intenta conseguir salir en sitios web especializados d\u00f3nde realicen reviews de Apps. 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